Resources

Gamification and Social Media

The Australian Gaming Expo  (A.G.E.) in Sydney this week, showcased a range of innovative products that that should hold a lot of interest for club marketers.  For mine, some of the best included Wymac’s Video Challenge, Clubs Alive, Hennessy Coffee and Horizon 3.  Take a brief...

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10 Step Checklist For Your Next Website Redesign

A good reference eBook to read before your next website redesign, especially as it is from a marketers viewpoint.  From Hubspot (www.hubspot.com) Click here to...

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Facebook Cheat Sheet

A handy ready reckoner with sizes, dimensions and numbers for your facebok Click here to download

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Digital Down Under

A fairly comprehensive overview of email, facebook and twitter consumption across online Australia from Exact Target. (www.exacttarget.com) Click here to...

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CMO’s Guide to the Social Landscape

A very cool infographic that provides a clear explanation of major social media platforms. (www.cmo.com) Click here to...

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55 Brands Rocking Social Media

A great reference guide on how to maximise visual content on Facebook and other social media sites. Created by Hubspot (www.hubspot.com) . Click here to...

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54 Pearls of Marketing Wisdom

A US report from Hubspot (www.hubspot.com) featuring some of the world’s leading online and social media marketers. Click here to...

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8 Mobile Marketing Strategies for Small Business

A local report that looks at how smartphones and tablets are changing the nature of marketing. From the Businesswomen’s Network and sponsored by Optus Click here to...

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Taking The Mystery Out Of The Machine

A consumer brochure from the American Gaming Association. It might not be a bad idea to create a  a similar “user friendly” for the local market ? Click here to...

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Facts at you Fingertips

A bit out dated now (2008) but this industry report  on the US casino industry still makes interesting reading and gives an overview and history of the industry. Click here to...

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The Lucky Country

This is an interesting little report from McCrindle Research that provides some basic insights into how Australians view luck, numbers and superstitions.  Although around 4 years old, it is still worthwhile reading for any marketer from a promotional aspect. Click here to download...

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What is Marketing and why is it important for your club?

Most people believe that marketing is about creating hype, doing promotions and getting the word out through ads, posters, clicks etc. That’s adverting.  And it is what most clubs think marketing is all about.  (The same misconception applies in a lot of other businesses as...

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8 Tips for Improving your Email Open Rate

The average email open rate is a little less than 22%. Just think about that. You might send out 1,000 emails to your data base but only just over 200 people actually open them.  Even less click through to read what you have sent – only around 2%. Here are a few tips to help...

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8 Habits of Highly Effective Club Marketing Managers

Do you know what it takes to be an effective Club Marketer in this highly competitive, highly regulated and mature market place? Simply fill in the form below to download this free e-book and find out the keys to success. First Name Last Name Your Email ...

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SAIL AWAY MEMBERS PROMOTION

Proving the prize doesn’t have to be huge, just well-targeted to gain results.

Background brief Due to various reasons, North Sydney Leagues Club needed to re-engage with its members and in particular its gamers.  They wanted a vehicle to promote openly (without gaming restrictions) but still geared towards its top tiered members.  Additionally they did not...

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MEDIA “BINGO”

Channel 9 “BIG WINNERS” Game

Background Brief The Seven Network had eclipsed Channel Nine’s 6pm nightly news bulletin for the very first time due to the networks coverage of the Olympic Games. At that time, the nightly news, hosted by Brian Henderson, was the flagship of the Nine Network. Nine’s supremo ,...

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TRADING CARDS

Background Brief Having had many years experience in providing fast food chains, newspapers, magazines, radio stations, convenience stores, shopping centres and other retailers with repetitive trade concepts, Dynamic Marketing under John Dwyer, decided to secure various entertainment...

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LOYALTY PROMOTIONS

Sometimes it just pays to give something away!

Sometimes it just pays to give something away! North Sydney Leagues Club sent a direct mail greeting to its top tiered gamers wishing them a Merry Christmas and inviting them to visit the club to collect a Christmas gift within a specific 5 day period.  Members did not have to do...

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