Case Studies


Proving the prize doesn’t have to be huge, just well-targeted to gain results.

Background brief Due to various reasons, North Sydney Leagues Club needed to re-engage with its members and in particular its gamers.  They wanted a vehicle to promote openly (without gaming restrictions) but still geared towards its top tiered members.  Additionally they did not...

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Channel 9 “BIG WINNERS” Game

Background Brief The Seven Network had eclipsed Channel Nine’s 6pm nightly news bulletin for the very first time due to the networks coverage of the Olympic Games. At that time, the nightly news, hosted by Brian Henderson, was the flagship of the Nine Network. Nine’s supremo ,...

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Background Brief Having had many years experience in providing fast food chains, newspapers, magazines, radio stations, convenience stores, shopping centres and other retailers with repetitive trade concepts, Dynamic Marketing under John Dwyer, decided to secure various entertainment...

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Sometimes it just pays to give something away!

Sometimes it just pays to give something away! North Sydney Leagues Club sent a direct mail greeting to its top tiered gamers wishing them a Merry Christmas and inviting them to visit the club to collect a Christmas gift within a specific 5 day period.  Members did not have to do...

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