Digital and Social Media

Gamification and Social Media

The Australian Gaming Expo  (A.G.E.) in Sydney this week, showcased a range of innovative products that that should hold a lot of interest for club marketers.  For mine, some of the best included Wymac’s Video Challenge, Clubs Alive, Hennessy Coffee and Horizon 3.  Take a brief...

read more

Facebook Cheat Sheet

A handy ready reckoner with sizes, dimensions and numbers for your facebok Click here to download

read more

Digital Down Under

A fairly comprehensive overview of email, facebook and twitter consumption across online Australia from Exact Target. (www.exacttarget.com) Click here to...

read more

CMO’s Guide to the Social Landscape

A very cool infographic that provides a clear explanation of major social media platforms. (www.cmo.com) Click here to...

read more

55 Brands Rocking Social Media

A great reference guide on how to maximise visual content on Facebook and other social media sites. Created by Hubspot (www.hubspot.com) . Click here to...

read more

54 Pearls of Marketing Wisdom

A US report from Hubspot (www.hubspot.com) featuring some of the world’s leading online and social media marketers. Click here to...

read more

8 Mobile Marketing Strategies for Small Business

A local report that looks at how smartphones and tablets are changing the nature of marketing. From the Businesswomen’s Network and sponsored by Optus Click here to...

read more

What is Marketing and why is it important for your club?

Most people believe that marketing is about creating hype, doing promotions and getting the word out through ads, posters, clicks etc. That’s adverting.  And it is what most clubs think marketing is all about.  (The same misconception applies in a lot of other businesses as...

read more

8 Tips for Improving your Email Open Rate

The average email open rate is a little less than 22%. Just think about that. You might send out 1,000 emails to your data base but only just over 200 people actually open them.  Even less click through to read what you have sent – only around 2%. Here are a few tips to help...

read more