LOYALTY PROMOTIONS

Sometimes it just pays to give something away!

LOYALTY PROMOTIONSSometimes it just pays to give something away!

Sometimes it just pays to give something away!

North Sydney Leagues Club sent a direct mail greeting to its top tiered gamers wishing them a Merry Christmas and inviting them to visit the club to collect a Christmas gift within a specific 5 day period.  Members did not have to do anything to receive their gift, there was no draw, nor promotion, no spend, just a gift offer.

They received an 85% take up response on the offer with an average 10.3% increase in trading turnover for every day of the 5 days over the previous week – remembering that this was peek trading time. The cost of promotion was recovered 9 times over a great return on investment.

Share This